We offer lingerie, nightwear, casual wear, and beachwear from the Italian brand Lormar. The
lingerie has a beautifully elegant appearance and is super comfortable to wear and is
produced in Italy and other European countries. Lormar products are very good value for the
money. All linen liners are made of 100% cotton.
Carmelita Kaubandus OÜ (now Carmelita’s Elegance Group OÜ) was founded on 13 August
2010 and the marketing of Lormar Ltd products in Estonia was started under the
Pesumaailm.ee brand. In 2017, we received the exclusive right from Lormar Ltd to represent
Lormar and other brands in the Latvian, Lithuanian, Finnish, Swedish and Danish markets.
Lormar Ltd was founded in 1971 by Mr. Felice Martinelli and Ms. Carla Scacchetti, who
started manufacturing lingerie. In 2006, beachwear was added, and in 2007, leisure (home)
and nightwear. In 2013, the Lormar brand was supplemented by the Infiore brand (target
group young people) and the Sollievo brand (target group large sizes).
